Yeah he is nine and he gets it, he is ready for business at the pace of tomorrow. For him and his buddies the use of technology is about playing games. They will be following in the footsteps of today’s millennial gen, they use modern tech not just as a tool, it’s a lifestyle that mixes work and play. They are used to having the ability to communicate instantaneously, giving and getting answers, having fun and completing tasks in the palm of their hand. For them using apps and cloud software is second nature.

This week is BoxWorks 2012 in San Francisco and we are looking forward to hearing about product updates, customer success stories and attending thought provoking keynote presentations. Box provides a dynamic way of managing content and a new communication model for businesses that want to take advantage of mobility. They have done it by taking a simple approach to a problem that many didn’t know existed.

As an example, every day people waste valuable time sifting through massive email inboxes trying to find business documents. Box turned this around, focused on the document instead of the message and created a collaboration tool that provides quick access for managing and sharing of information from any device. Box isn’t the only company doing this but they are a recognized leader and their foot is squarely on the gas pedal. Continue reading →